Fibercare:

“How Can We Stand Out?”

 

The Challenge:

Perhaps no industry is more competitive than the home service carpet cleaning industry. Fibercare, after just 2 years in business, was desperate to grow its customer base and stand out against competitors selling on low price with little interest in long-term growth.

I have a box of Soylent sitting atop my kitchen cabinets the ironically named drinkable meal replacement that's engineered to deliver maximum nutrients with moncler outlet uk minimum effort. It is not green, nor is it made with humans, but the glee with which my fiance consumes the stuff still weirds me out. I have apps on my phone that alert me to the optimum moment to go to bed and wake up, and replica prada bags a toothbrush that tells me when I should move onto the next quadrant of my mouth. I even think about my autonomous robotic vacuum like a pet, and coo when I find that it hasn't made its way back to its dock because of a cheap tiffany jewelry stray sock or a cord. While the creep of life enhancements has taken over nearly every other aspect of my home, the contents of my wardrobe are almost quaint. Nothing is sweat-wicking or muscle-aligning; I have somehow avoided athleisure and uniform-dressing, both designed to allow you to increase your time spent doing things. Compared to the replica chanel handbags rest of my life, my clothes are a hassle, do not save me time, augment my performance, nor equip me for a chaotic world in which anything could happen even our destruction.

The Solution:

  1. Establish company’s presence on social media shopping sites like Kudzu and Facebook

  2. Revamp company website to personalize cleaning teams, to encourage relationships

  3. Added content to educate consumers and negate low-price, low-quality competitors

  4. Establish loyalty and referral programs

  5. Establish scheduled followup program to build regularly scheduled repeat business