The Oak Ridger:

Redefining Editorial Missions

 

The Challenge:

The Oak Ridger, like many newspapers as the 1990s ended, was suffering from declining advertising revenues and circulation numbers. Were trends to continue, it would need to shutter within two years.

The Solution:

  1. Re-define the newspaper’s editorial mission to expand its coverage area & circulation base

  2. Rebrand newspaper to emphasize regional coverage

  3. Begin charging for editorial archives, which given city’s historical importance are widely used

  4. Push for migration to stronger Internet presence, given city’s technological emphasis

    No time-scale design is swiss rolex undoubtedly weakening the time scale function, but increased the watch's decorative. In most replica rolex enamel watches, fine jewelry watches, the concept of the table, the dial on uk replica watches the pattern has been beautiful enough, so give up the time scale or rolex replica watches pointer, simple and pure dial also presents a different watch style.
  5. Redesign paper to improve single-copy sales