“How Can We Stand Out?”


The Challenge:

Perhaps no industry is more competitive than the home service carpet cleaning industry. Fibercare, after just 2 years in business, was desperate to grow its customer base and stand out against competitors selling on low price with little interest in long-term growth.

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The Solution:

  1. Establish company’s presence on social media shopping sites like Kudzu and Facebook

  2. Revamp company website to personalize cleaning teams, to encourage relationships

  3. Added content to educate consumers and negate low-price, low-quality competitors

  4. Establish loyalty and referral programs

  5. Establish scheduled followup program to build regularly scheduled repeat business