Venture Homes:

“How Do We Promote High Customer Satisfaction?”


The Challenge:

What a good problem to have: Atlanta homebuilder Venture Homes had just been named the city’s first recipient of the J.D. Power & Associates award for customer satisfaction. But no one noticed. A PR firm had garnered a single small mention.

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The Solution:

  1. Build entire advertising campaign around company’s customer satisfaction focus

  2. Change internal metrics to incentivize staff on customer satisfaction

  3. Install systems to drive for zero-defect homes

  4. Align brand with J.D. Power brand for maximum results

  5. Establish referral program that encouraged satisfied homeowners to recruit new customers